Privacy policy

We wrote this policy to meet South Africa's Protection of Personal Information Act, 2013 (POPIA) and, because CEELAB SAS is established in France, the EU General Data Protection Regulation (GDPR).

1. What we collect

Information you give us

• Price estimate and rental yield: the property address, unit, size, type, bedrooms, view, parking, condition, your goal (sell, rent or both) and, if you choose to add them, your rent, levies and home loan balance.
• To unlock your report: your first name, last name and email address, and your consent choice.
• Bookings and questions: your name, mobile number, the type of appointment, preferred day and time, and the questions you send us.
• Agents applying to join our network: name, email, mobile, Fidelity Fund Certificate number, agency, sales record and suburbs covered.
• Buyer and investor alerts: your email address.

Information collected automatically

• Basic technical data needed to deliver the site securely (IP address, browser, pages requested, time), kept in our host's logs.
• What you type in an address field is sent to Google to suggest matching addresses (see section 3).
• Audience measurement with Google Analytics: pages viewed, how you arrived on the site (for example from an advert), device and browser type, approximate location and actions such as starting an estimate or sending a request (see section 8). We never send your name, email, phone number or property address to Google Analytics.

We do not ask for and do not want special personal information (such as health, religion or criminal records), identity numbers or bank details.

2. Why we use it, and on what basis

We will not send you direct marketing by email, SMS or WhatsApp without your consent, and every message lets you opt out.

3. Who we share it with

We do not sell your personal information. We share it only with:

• Partner agents, only when you ask us to put you in touch (for example by booking a visit). We share what the agent needs to contact you and prepare: your name, contact details, the property and your report.
• Service providers who process data on our behalf, under contract and only on our instructions:
  • Netlify, Inc. (website hosting, forms and server functions, United States);
  • Google LLC and its affiliates (Google Sheets and Apps Script to store and manage requests; Google Maps Platform for address suggestions, Street View and map images; Google Analytics for audience measurement);
  • an email delivery provider, once we start emailing reports.
• WhatsApp (Meta), only if you choose to contact us there. WhatsApp's own privacy policy then applies.
• Authorities, courts or advisers where the law requires it or to protect our rights.

4. Property data from public records

Our estimates and reports use information published by the City of Cape Town (cadastral data, the General Valuation Roll and the registered sales it publishes) and other public sources. This data describes properties: addresses, unit numbers, sizes, municipal values, sale prices and dates. We do not collect or display the names of owners, buyers or sellers.

If you believe a property detail shown on Sellect is wrong, or you object to a sale of your home being shown, contact us and we will review it promptly.

5. Transfers outside South Africa and the EU

Our providers may store or process data in the United States and other countries. We use providers that offer adequate protection, through binding agreements such as the European Commission's standard contractual clauses or recognised certification frameworks, as required by POPIA section 72 and GDPR Chapter V.

6. How long we keep it

• Report and contact requests: up to 24 months after our last exchange, then deleted or anonymised.
• Agent applications: up to 12 months if no partnership follows.
• Email updates: until you unsubscribe, then only a record of the opt-out.
• Records we must keep by law: for the period the law requires.

7. Your rights

You can ask us to:

• confirm whether we hold information about you and give you a copy;
• correct, update or delete it;
• stop or restrict using it, or object to its use, including for direct marketing;
• withdraw your consent at any time (this does not affect what was done before);
• receive the information you gave us in a portable format (GDPR).

Contact us by email at maximeweinstein17@gmail.com, at the address above or on WhatsApp. We reply within one month at most. You also have the right to complain to the Information Regulator (South Africa), inforeg.org.za, or to the CNIL (France), cnil.fr.

8. Cookies and similar technologies

Audience measurement (Google Analytics). We use Google Analytics 4, provided by Google, to understand how the site is used: which pages are viewed, where visitors come from (for example a search engine or one of our adverts), and which steps of the estimate they complete. This helps us improve the site and measure our advertising.

• Cookies: Google Analytics sets the cookies _ga and _ga_WFCHHVG0TC, which distinguish visitors and sessions. They last up to 2 years.
• What is sent: pages viewed without their personal parameters, the source of your visit, device, browser, approximate location and actions on the site. We do not send your name, email, phone number or property address. Google Analytics 4 does not store IP addresses.
• Retention: measurement data is kept in Google Analytics for up to 14 months, then deleted.
• Opting out: you can block or delete these cookies in your browser settings, or install the Google Analytics opt-out browser add-on. The site keeps working normally.

Other storage. The site uses your browser's local storage only for small conveniences, such as remembering that the chat window was closed. Google may set its own cookies when address suggestions, maps or Street View load. We do not use advertising cookies today. If we add any, we will update this policy and ask for your consent where the law requires it.

9. Security

We take reasonable technical and organisational measures to protect your information: encrypted connections (HTTPS), restricted access to our records and providers bound by confidentiality. If a security compromise affects you, we will notify you and the regulator as the law requires.

10. Children

Sellect is meant for adults. We do not knowingly collect information about anyone under 18.

11. Changes

We may update this policy. The effective date at the top shows the latest version. If a change is significant, we will tell you on the site or by email.

See also our Terms of use, including how to read our estimates.